Navigating Franchise Agreements in Bankruptcy: The Pinnacle Foods Ruling

The recent In re Pinnacle Foods of California, LLC case exposes a significant challenge for franchisees seeking Chapter 11 reorganization in the Ninth Circuit. At issue is the circuit split on the assumption of executory contracts, where Pinnacle Foods attempted to assume its franchise agreements with Popeyes. Under the Ninth Circuit’s stringent “hypothetical test,” the court ruled that Pinnacle could not assume these contracts without Popeyes’ consent, as this test permits the franchisor to veto assumption based on hypothetical scenarios rather than actual intent. This decision underlines the strategic impact of venue selection for franchisees facing bankruptcy, with circuits like the Fifth and First offering a more favorable “actual test” approach.

This case underscores a larger tension in bankruptcy law: balancing the reorganization needs of franchisee debtors with the trademark protections of franchisors. Franchisees struggling to assume contracts critical to their operations may find the “hypothetical test” a considerable barrier in Ninth Circuit courts, as it effectively grants franchisors substantial control over contract assumptions. As this issue surfaces more frequently, courts and practitioners will need to address whether the rigid application of the hypothetical test unduly hinders debtor rehabilitation.

For a deeper understanding of the legal principles and nuances discussed, we suggest reading the full case in its entirety or refer to our longer article posted to Law360. The content of this blog post is for informational purposes only and does not constitute legal advice. It provides a summary, and the referenced materials should be reviewed for full details. The information may not reflect current legal developments. Please consult with your attorney for legal guidance.

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